Adapted passage context: The text describes how ordinary people used social media during major events. After the 2009 Hudson River plane landing, eyewitness posts spread before television news. During a 2013 Russian meteor event and the 2010 Haiti earthquake, online photos, videos and eyewitness reports helped information travel rapidly. The passage also warns that false facts and deliberate hoaxes can spread as quickly as true news, even though social media can also help people and save lives. Adapted source item 93: Ordinary people suddenly became journalists means :

1. they headed towards media houses to seek employment
2. they started contacting Jim to know the details
3. they left the jobs where they were employed
4. they started posting news-bits pictures and videos on social media